Common Table Health Alliance partners to create Meta effect

Common Table Health Alliance (CTHA) launched its new one-year partnership with Proctor & Gamble and the new Meta wellness brand this past weekend at the MEMFix: Edge event in the Edge District, with an estimated 4,000 attendees enjoying a health and wellness lounge, cycling studio, sampling station, and the chance to meet celebrity fitness guru La Mitchell for fitness and nutrition advice.

“The event really showed the potential of the Edge District and how the small businesses and store fronts can revitalize the area,” says Chris Owens, Director of Development, Marketing and Community Relations for the Common Table Health Alliance and leader of the Meta project

Proctor & Gamble chose Memphis for the launch of its Meta wellness brand, a rebranding and repurposing of its Metamucil brand, due to the city’s much publicized health disparities as well as its focused plan to address some of the problems.

“Small lifestyle changes really can affect a person’s health and wellness, which is why the Common Table was founded,” says Owens. “Proctor & Gamble and Meta saw that we have the infrastructure along with the collaborations, coalitions and community partnerships all working together towards the common goal of advancing a strategic agenda around health and health care.”

Meta is touting improved overall health from its new Meta Health Bar, which is 100 percent psyllium fiber – known to improve digestion and lower cholesterol.

“If you incorporate more psyllium fiber into your diet, it will aid in digestion and it will also help with other health indicators in terms of lowering cholesterol and making you feel more active, which will lead to more exercise and drinking your eight glasses of water a day,” explains Owens.

The new “Meta Effect” partnership plans to set up for at least 12 major events across the local community by the end of 2015, including a potential partnership with the Memphis Grizzlies and at Memphis in May 2015.

By Michael Waddell